Swimwear is always a great way to make a fashion statement, and in 2023 it’s all about finding the perfect color to make you stand out. Whether you’re swimming at the beach, enjoying a poolside getaway, or just lounging around the house, the right color can complete your look.

This year, feminine pastel shades are the perfect choice for a classic, timeless look. Soft pinks, blues, and purples all have the power to make you look and feel beautiful. These delicate hues are a great way to add a bit of femininity to your outfit, and can be easily mixed and matched with other colors to create a one-of-a-kind look.

High Waisted Two Piece Triangle High Cut Bikini Set-Royal Blue
Two Piece High Waisted Ruched Tummy Control Keyhole Bikini Set-Maroon

If you’re looking for something a little bolder, bright and vibrant colors are the way to go. Bright oranges, reds, and yellows are sure to make a statement and will ensure you stand out in a crowd. These bright colors are sure to give you a confidence boost and will help you make a lasting impression.

Front Cross Keyhole Tummy Control Backless One Piece Swimsuit-Neon Orange  

Finally, if you’re looking for something a little more subtle, earth tones are the way to go. Shades of brown, green, and grey are perfect for a more natural look that still makes a statement. These colors are sure to give you an understated yet fashionable look.


No matter what your style is, there’s a swimsuit color for you in 2023. With so many options, you’re sure to find the perfect one that will make you look and feel your best!